It’s a common tenet in mobile circles that there’s a lot of money in mobile, though where the money is seen can be determined by […]
Continue readingMobile Brains Reaching Mobile Brains
The sophistication and complexity of getting the best and most effective ads to the mobile consumer bring to light a few issues, from different ends […]
Continue readingMobile Startups Compete for Brand Limelight
Every so often, a company aggressively looks outside its traditional business development processes to either catch up or get ahead in mobile market innovation. A […]
Continue readingMobile Marches Into The New Year
A new year provides an opportunity to take a snapshot look at mobile — current and future. A wide range of recent research provides some […]
Continue readingWalking Before Running Into Augmented Reality
For several years, Augmented Reality (AR) has seemed like a mobile technology looking for a place to happen. While aiming a phone camera at a […]
Continue readingThe Long Road To NFC Payments
Maybe some mobile technologies have to be invisible to be fully effective. At a forum earlier this week, several of the major NFC (Near Field […]
Continue readingGlobal Mobile Gets In Sync
Not too long ago, there were relatively large variations among global markets, but mobile is now getting in sync around the world. When QR codes […]
Continue readingMaking the Tablet Mobile
While handheld mobile devices now come in all shapes and sizes, tablets generally have fallen into the category of wireless devices — but not necessarily […]
Continue readingSubsidized By The Non-Mobile Shopper
Not everyone used mobile or tablets to shop during Black Friday weekend. As all the weekend and post-weekend research shows, mobile was clearly a significant […]
Continue readingApps For The Moment
With an app for just about every activity, the age of the micro-app raises the question of whether having an app for everything will affect […]
Continue readingTargeting Customers To Influence Intent
Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing intent. Foursquare recently added ratings to locations […]
Continue readingApartment Renting With Apps – And A Little Luck
Following the lead of many other consumer activities, apartment hunting has gone on-demand mobile, which sometimes can be a very good thing. The time frame […]
Continue readingIs There Anything We Won’t Buy On Mobile?
I shared some interesting stats this week from someone in the loan business that got me thinking about to what degree consumers would actually buy […]
Continue readingCoupon Redemption Comes Home
Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
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Books by Chuck Martin
