By Chuck Martin Billed as the official media event of the International CES, the mega show in Las Vegas formerly known as the Consumer Electronics […]
Continue readingCES & the Road to Mobile Commerce
By Chuck Martin As I get ready to head out to the International CES show, I’ve been going through all the mobile commerce potentials being […]
Continue readingFinal Holiday Tally: 17% of Online Sales via Mobile, Up 46%
By Chuck Martin For any lingering doubts about how big an impact mobile had on holiday shopping, the last bits of year-end data are trickling […]
Continue readingAnticipating the Needs of the Mobile Shopper
By Chuck Martin Some mobile activity continues to move behind the scenes. Since mobile devices are getting better at knowing where they are, it was […]
Continue readingApps vs. Online Shopping from a Mobile Phone
By Chuck Martin Consumer usage patterns of apps and mobile websites are diverging. A few months back, in a meeting at Staple’s Velocity Labs in […]
Continue readingMobile Gift Cards, Shopkick & Google Wallet, Oh My
By Chuck Martin Three disparate pieces of recent news point to some interesting directions in the world of mobile commerce. The National Retail Federation is […]
Continue reading29% Buy Through An App, 46% From Mobile Web Site
By Chuck Martin When it comes to shopping, consumers are using mobile apps and mobile websites for different things. While some savvy mobile users tap […]
Continue reading53% of Smartphone Shoppers Use Mobile to Decide the Right Product to Buy
By Chuck Martin Smartphone owners tend to use their phones not much so much to buy but rather to help them decide what to buy. This can be a […]
Continue readingA Day in the Life of Getting Isis Mobile Payment Up & Running
By Chuck Martin There are still some bumps on the road to mobile payments. Since the ISIS mobile payment platform launched nationwide last week, I […]
Continue readingMissing the Mobile Deals at Retail
By Chuck Martin While we’re receiving stats galore about how some consumers will use their phones and tablets for holiday shopping this season, what is […]
Continue reading65% Research Online, Then Head to the Store
By Chuck Martin The holiday shopping surveys are now coming out fast and furiously and all signs are pointing to many shoppers being very busy […]
Continue readingHoliday Shoppers Meet Retailer Mobile Sites
By Chuck Martin Numerous recent studies indicate mobile will play a relatively prominent role in holiday shopping this year. People will be researching, checking and […]
Continue readingSupply & Demand Meet Time & Location
By Chuck Martin More mobile shoppers may soon be facing offers with higher relevance. After navigating the expansive exhibition area of Ad Tech in New […]
Continue readingHow Shoppers Use their Phones in Stores
By Chuck Martin The oft-repeated saying that people may forget their keys and wallets at home but not their phones is proving very true for […]
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Books by Chuck Martin
