By Chuck Martin Banks have been in one way or another involved in various aspects of mobile commerce for some time. Some of those activities […]
Continue readingMobile Payments Apps & the Slow Road
By Chuck Martin When it comes to mobile payments, it may come down to the haves and the don’t wants. In a new nationwide snapshot, […]
Continue readingSmartphone Shopping with Apps? Not So Much
By Chuck Martin Shopping apps still don’t appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile […]
Continue readingThe Little Things that Make Shopping Apps Better
By Chuck Martin Some commerce enabling apps are becoming more useful. Driving home from a family holiday gathering last year, my family kept asking me […]
Continue readingThe Privacy-Value Mobile Balancing Act
By Chuck Martin Several new studies paint an evolving picture of the privacy-security value proposition. Sentiments about mobile payments have improved to 74% of those […]
Continue readingSeeing vs. Believing Mobile Commerce Is Happening
By Chuck Martin Mobile commerce is not always easy to see. I regularly receive notes after writing about this or that mobile shopping survey with […]
Continue readingSXSW and the Long-Term Mobile Sell
By Chuck Martin Sometimes using mobile to sell can be a lengthy ordeal focused less on the sale and more on the shopping process itself. […]
Continue readingA Call for Mobile Payments on SXSW Panel
By Chuck Martin While mobile payments around the world may still be just getting off the ground in many cases, some seem anxious for them […]
Continue readingSXSW & the Search for Mobile Innovation
By Chuck Martin Well it’s time for the annual SXSW interactive confab in Austin, Texas, so we’ll be on the lookout here for any new […]
Continue readingOh, You Need a Smartphone for That, and That and …
By Chuck Martin Every day it becomes clearer that the smartphone is becoming the hub of commerce. When American Express recently unveiled its new EveryDay […]
Continue readingTracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
Continue readingThe Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingWhy People Don’t Use Smartphones to Shop
By Chuck Martin There are plenty of reasons consumers use smartphones to shop, ranging from access to product information to finding competitive pricing. And many […]
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Books by Chuck Martin
