By Chuck Martin One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent […]
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What the Shopper Gets Out of Being Tracked
By Chuck Martin Many mobile shoppers are aware they’re being digitally tracked, raising an interesting issue of how marketers should handle the tracking information. The […]
Continue readingTracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
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Books by Chuck Martin
