What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
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The Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
Continue readingThe Smartphone: It’s Personal
Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]
Continue reading30 Percent Off in 30 Seconds
We recently dropped in to a Foot Locker at a mall to pick up some socks. We selected the package and I pulled out my […]
Continue readingThe Future of Mobile Video?
About a week or so ago I was speaking with someone about a large, empty building Apple was sitting on in North Carolina. We were […]
Continue readingWill People Watch Live TV on a Mobile Phone?
So now along comes Dyle, from a consortium of a dozen major broadcast groups with the intent of delivering live television to mobile devices. A similar service […]
Continue readingGoogle+ App for Android vs. iPhone
The Google+ app finally became available for the iPhone at the App Store after launching for Android some time ago and as one might expect […]
Continue readingMoney to Move Through Mobile
A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are […]
Continue readingHow Businesses Can Use 2D Barcodes
In 1974, at a Marsh’s Supermarket in Troy, Ohio, a 10-pack of Wrigley’s Juicy Fruit gum was run through a hand-made laser scanner, for a […]
Continue readingMobile Marketing On the Go
With roughly a third of mobile phones in the U.S. now being smartphones, patterns are emerging of how usage of those phones is evolving. With […]
Continue readingBook Publishers Ready for 2D Barcodes?
Book publishers are on the verge of having the potential to be creative with 2D barcodes. I had the opportunity to spend time with some […]
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Books by Chuck Martin
