While handheld mobile devices now come in all shapes and sizes, tablets generally have fallen into the category of wireless devices — but not necessarily […]
Continue readingTag: the third screen
In Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingGetting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingGlobal Mobile, A View from Latin America
Mobile is truly a global phenomenon but all markets are not yet in sync. This can pose some interesting challenges for both marketers within each […]
Continue readingAndroid’s Next Act, the Samsung Galaxy Nexus
What a distance mobile has come since Apple launched the iPhone back in 2007. BlackBerry was dominant, back in the day, and Android was just […]
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Books by Chuck Martin
