By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
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More Coupons Finding Mobile Shoppers
By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
Continue readingOn Tracking the Increases in Mobile Commerce
By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending […]
Continue readingMobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
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Books by Chuck Martin
