By Chuck Martin Wandering the massive halls of CES International, the annual Las Vegas mega-show for all things consumer electronics two years ago, there were […]
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Beaconing on Tap for Retailers to Reach Holiday Shoppers
By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
Continue readingSubway & the Full Menu of Mobile Payment Options
By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to […]
Continue reading4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue readingTargeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingMobile Shopping & the Age Factor
By Chuck Martin Mobile shopping may not have any great age barriers. It turns out that older shoppers are comfortable using their phones to shop, […]
Continue readingApple Dives into the World of Mobile Payments
By Chuck Martin Mobile payments are starting to get serious. Besides some larger iPhones and cool new watches, Apple’s major foray into mobile payments yesterday […]
Continue readingMobile Retail Passes the 50% Point, Tops Desktop
Chuck Martin Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking […]
Continue readingApple & Paving the Road to Mobile Payments
By Chuck Martin Apple’s latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingMore Coupons Finding Mobile Shoppers
By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
Continue readingSoftcard, CurrentC: The New, Big Names in Mobile Payments
By Chuck Martin Maybe mobile payments aren’t moving along as quickly as some might like, but at least some of the major players behind the […]
Continue readingMobile Payments & the Under $5 Cash Purchase
By Chuck Martin To hit its stride, maybe mobile payments will have to replace the idea of using cash more than credit or debit cards. […]
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Books by Chuck Martin
