By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
Continue readingTag: targeting
Targeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
Continue readingLord & Taylor, Hudson’s Bay Go Big on Beacons
By Chuck Martin I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they […]
Continue readingOnly 3% of Retailers Can Identify the Mobile Shopper
By Chuck Martin If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those […]
Continue readingMobile Shopping & Location, Location, Location
By Chuck Martin Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea […]
Continue readingMobile Shopping Discounts & the Value Exchange
By Chuck Martin Many mobile shoppers don’t want to be tracked while in stores though some seem to be ready to trade a bit of […]
Continue reading
Books by Chuck Martin
