By Chuck Martin Commerce is up and commerce is really up, depending on where it’s done. Desktop-based ecommerce increased a little while mobile commerce is […]
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Mobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
Continue readingBuying by Smartphone: iPhone 74%, Android 25%
By Chuck Martin Online shopping continues to move from desktop to mobile. Mobile is driving both more traffic and sales compared to a year ago, […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingMobile Commerce & the Year of the Mobile Wallet
By Chuck Martin My general rule of thumb for a long time has been that anytime people are saying that “this is the year of […]
Continue readingMobile Commerce Spending Up 23%
By Chuck Martin The numbers highlighting the growth of mobile commerce just keep coming in. First we saw Forrester’s projections of total transactions from mobile […]
Continue readingMobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue reading$508 Billion Moving Through Mobile
By Chuck Martin Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and […]
Continue readingMobile Payments Scorecard: Expectations Up, Still a Ways to Go
By Chuck Martin With a regular barrage of mobile payments stats of all types, it can be bit refreshing to look at the broader picture […]
Continue readingMobile Shopping: A Global Snapshot
By Chuck Martin Mobile shopping has no real geographical boundaries since people everywhere like to shop. Now a new report highlighting some of the mobile […]
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Books by Chuck Martin
