By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
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Mobile Shopping & the Impulse Purchase
By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingMobile Shoppers Still Heading to the Stores
By Chuck Martin All-the-time access to information has been helping reshape the shopping landscape, allowing mobile consumers to research before and even during their store […]
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Books by Chuck Martin
