By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
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Email & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingGetting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingThe Legacy of SMS & MMS
Watching the recent stumbles of Netflix moving from its tried and true model of DVDs mailed in those red envelopes to Internet-streamed movies is another […]
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Books by Chuck Martin
