By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending […]
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Back-to-School Shoppers & Real-Time Deals
By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingConnecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue readingSmartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingMobile Money on the Path to $500 Billion
By Chuck Martin The number of consumers using their mobile devices to pay is still on the rise. While most smartphone owners have yet to […]
Continue readingBrick & Mortar vs. Mobile Shopping Behind the Scenes
By Chuck Martin As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I’ve […]
Continue readingMobile Shoppers & the Retail Supply Chain
By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
Continue readingMobile Shoppers: 25 Minutes in Store, Fewer Come Back
By Chuck Martin Most mobile shoppers are spending more time in stores but not as many are going back. The percentage of shoppers who go […]
Continue readingMobile Payments Meet Medical Marijuana
By Chuck Martin Mobile payments may be going to pot. No. Literally. Perhaps it was high time that medical and recreational marijuana buying be enabled […]
Continue readingMeasuring Mobile Shopping: All Pointing Up
By Chuck Martin Mobile shopping is getting bigger faster, even if it still doesn’t appear to dominate the purchasing landscape. The latest eMarketer report on […]
Continue readingSmartphone Shoppers Taking Charge at Retail Websites
By Chuck Martin Smartphone action at retailer websites is on the verge of taking over. The latest tracking index shows a steep rise in smartphone […]
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Books by Chuck Martin
