By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
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89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
By Chuck Martin Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingMobile Meets the Master Shopping List
By Chuck Martin The first step a consumer takes after deciding to make a purchase will likely be anything except buy the product from their […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingShoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue readingSmartphone Commerce: Visits, Revenue, Orders Increase
By Chuck Martin More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in […]
Continue readingBiggest Mobile Shopping Driver: the Deal
By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their […]
Continue readingMobile Ordering Meets the Talking & Listening App
By Chuck Martin A few weeks ago, I was in an airport and watched a woman with a small child in a stroller repeatedly shouting […]
Continue readingOnline Mobile Purchasing: China #1, US #20
By Chuck Martin Anyone who regularly travels outside the U.S. is likely aware of the growing significance of mobile on shopping activities everywhere. While PC […]
Continue readingDigital Payments & the Move to the Trillions
By Chuck Martin The migration of money to the digital world continues unabated. The total value of digital payments this year is expected to increase […]
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Books by Chuck Martin
