By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their […]
Continue readingTag: Showrooming
Mobile Shoppers Still Heading to the Stores
By Chuck Martin All-the-time access to information has been helping reshape the shopping landscape, allowing mobile consumers to research before and even during their store […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
Continue readingShowrooming & the 20% Mobile Deal Factor
By Chuck Martin It may only take up to a 20 percent deal to drive a mobile shopper out of a store to purchase online. […]
Continue readingShowrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
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Books by Chuck Martin
