By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue readingTag: Shopkick
Mobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingTaking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingSnowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
Continue readingCoupon Redemption Comes Home
Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
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Books by Chuck Martin
