By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
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Consumers Look for Banks with Mobile
By Chuck Martin While the activities of banks have been steering them into aspects of mobile commerce for some time, it may have looked like […]
Continue readingMobile Payments May Be Taking Flight
By Chuck Martin The idea of mobile payments being up in the air could be taking on a whole new meaning. Many airlines appear to […]
Continue readingSmartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
Continue readingThe Privacy-Value Mobile Balancing Act
By Chuck Martin Several new studies paint an evolving picture of the privacy-security value proposition. Sentiments about mobile payments have improved to 74% of those […]
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Books by Chuck Martin
