By Chuck Martin Online shopping continues to move from desktop to mobile. Mobile is driving both more traffic and sales compared to a year ago, […]
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Influence along the Mobile Shopping Journey
By Chuck Martin The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based […]
Continue readingSMS & Delivering the Wrong Message
By Chuck Martin Consumers may be getting the message but many don’t want them. Not only do many consumers find text messages being sent to […]
Continue readingIn-Store Shopping Time: 23 Minutes; Some Out in Fewer than 5
By Chuck Martin If nothing else, the tracking of mobile phones in and around stores provides some interesting insights. For example, the percentage of people […]
Continue readingThe Goals of Mobile Shoppers vs. the Goals of Retailers
By Chuck Martin Retailers seek to drive mobile shoppers to their stores while those consumers have different ideas on how they want to use their […]
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Books by Chuck Martin
