By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
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Back-to-School Shoppers & Real-Time Deals
By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all […]
Continue readingBeacons: Coming to a Mannequin Near You
By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the […]
Continue readingMobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingLord & Taylor, Hudson’s Bay Go Big on Beacons
By Chuck Martin I went beacon shopping over the weekend. While many retailers have been dabbling with beacons for many months to see how they […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
Continue readingA Mobile Army of Real-Time Inventory Checkers
By Chuck Martin The mobile and physical worlds continue to more closely integrate with each other. Consumers use mobile devices to research, explore and shop, […]
Continue readingOnly 3% of Retailers Can Identify the Mobile Shopper
By Chuck Martin If a retailer can identify their best customers as they walk in the door, they could, at least in theory, target those […]
Continue readingIn-Store Shoppers & the Real-Time, Mobile Video Assist
By Chuck Martin One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent […]
Continue readingMobile Shoppers & the Retail Supply Chain
By Chuck Martin It’s no secret to many retailers that mobile is transforming the shopping process. Study after study shows more people are using their […]
Continue readingTracking Mobile Shoppers: Consumers Want to Know Why
By Chuck Martin It’s well known in mobile commerce circles that smartphone technology tracking is light years ahead of where it was just a few […]
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Books by Chuck Martin
