By Chuck Martin Mobile shopping may not have any great age barriers. It turns out that older shoppers are comfortable using their phones to shop, […]
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Those Who Browse Online, Buy Online
By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
Continue readingSmartphone Commerce: Visits, Revenue, Orders Increase
By Chuck Martin More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingMother’s Day Mobile Shoppers: Little Room for Error
By Chuck Martin Not all customers expect smooth sailing throughout the mobile shopping process. Consumers shopping for Mother’s Day gifts were just about as likely […]
Continue readingPaying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter […]
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Books by Chuck Martin
