By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
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Beacons Score: Results Start to Come In
By Chuck Martin Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingMobile Commerce: A Big Year Later for Beacons, Payments, Agencies
By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue readingMobile Commerce & Moving the Ball Forward
By Chuck Martin Some of the thinking around mobile commerce has evolved nicely over time through learning what works after plenty of testing. This became […]
Continue readingThe Mobile Consumer Journey: the View from London
By Chuck Martin Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and […]
Continue readingA Call for Mobile Payments on SXSW Panel
By Chuck Martin While mobile payments around the world may still be just getting off the ground in many cases, some seem anxious for them […]
Continue readingIn Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
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Books by Chuck Martin
