By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what […]
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Smartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingInfluence along the Mobile Shopping Journey
By Chuck Martin The digital shopping journey is more complex than it may look. Many studies measure the impact of mobile devices on shopping based […]
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Books by Chuck Martin
