By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingTag: mobile websites
Mobile Shopping & the Growth of Power Users
By Chuck Martin I’ve been monitoring the gap between power and novice users for some time, since the market direction could have a direct impact […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile In-Store Shopping: It’s a Process
By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
Continue readingSmartphone Shopping with Apps? Not So Much
By Chuck Martin Shopping apps still don’t appear to be main stream in terms of usage. Retailers regularly tell me that most of their mobile […]
Continue readingMore Mobile Shoppers Like Convenience of Websites Over Apps
By Chuck Martin Consumers use both apps and mobile websites to shop, but more find using the mobile browser to be convenient. In the continuing […]
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Books by Chuck Martin
