By Chuck Martin While we’re receiving stats galore about how some consumers will use their phones and tablets for holiday shopping this season, what is […]
Continue readingTag: mobile third screen Apple Android apps
How Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
Continue readingEmail Is Already Portable – Let’s Make It Mobile
What is mobile doing to email? Millions of emails a minute are being received, but many of the senders are still creating traditional emails without […]
Continue readingThe Future Of Books In A World Gone Mobile
Lots of content creators found their way to Manhattan this week — but landed on different floors of the same convention center. BookExpo America (BEA), […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
Continue readingMobile Wallet
It seems like announcements about new mobile wallets and mobile payments are occurring with increasing frequency. There of course is industry-darling Square, which you can […]
Continue readingThe Smartphone: It’s Personal
Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]
Continue readingSome Really Young Smartphone Users
Sitting in a Starbucks recently, we watched as a couple handed their iPhone to a toddler sitting in a stroller with them next to their […]
Continue readingThe Future of Mobile Video?
About a week or so ago I was speaking with someone about a large, empty building Apple was sitting on in North Carolina. We were […]
Continue readingMoney to Move Through Mobile
A recent study forecasting enormous growth in mobile payments for digital and physical goods comes as no great surprise. Money transfers via mobile devices are […]
Continue readingSocial Goes Mobile
Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]
Continue readingBook Publishers Ready for 2D Barcodes?
Book publishers are on the verge of having the potential to be creative with 2D barcodes. I had the opportunity to spend time with some […]
Continue readingSo Many Apps, So Little Time
Ever feel like you have app overload? Think you’ve downloaded too many mobile apps and wish you could delete them all and start over again? […]
Continue reading
Books by Chuck Martin
