By Chuck Martin While mobile consumers use their phones throughout the shopping process, some may be persuaded into spur-of-the-moment purchases. It turns out that the […]
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Mobile Commerce & Life Around the Transaction
By Chuck Martin The migration of online buying to mobile is not only growing but also headed to a dominant position. Based on a new […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
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Books by Chuck Martin
