By Chuck Martin The influence of mobile on shopping behavior continues to become clearer every day. No matter the geography, smartphones and tablets are having […]
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Mobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingWhat’s Holding Mobile Shopping Back? Let Me Count the Ways
By Chuck Martin Mobile shopping behavior is evolving. As I wrote about yesterday (Why People Don’t Use Smartphones to Shop), the top reasons people don’t […]
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Books by Chuck Martin
