By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
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Mobile Retail Passes the 50% Point, Tops Desktop
Chuck Martin Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingMore Coupons Finding Mobile Shoppers
By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
Continue readingMobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
Continue reading89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingMobile Shoppers & the Act of Beaconing
By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingMobile Shoppers Spend 27 Minutes in Stores; Smartphone Retail Revenue Increases 93%
By Chuck Martin Mobile shoppers continue to visit stores and websites and buy from all locations. Two regular benchmarks that I follow just came out […]
Continue readingMobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingConnecting the Mobile Shopper to the Expert
By Chuck Martin Mobile Shoppers may finally get some in-store assistance from merchants via their smartphones. We know from research that most consumers prefer to […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
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Books by Chuck Martin
