Chuck Martin Mobile is finally beating the desktop for shopping at retailer websites. We’ve seen this coming for some time in a monthly mobile tracking […]
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Banks Getting Closer to Offering Mobile Shopping
By Chuck Martin Banks have been in one way or another involved in various aspects of mobile commerce for some time. Some of those activities […]
Continue readingStop & Shop & Scan: Grocery Retailer Gets Mobile Proactive
It’s understandable that a consumer might use in-store mobile barcode scanning to save money on a big-ticket item. The customer can scan an item, quickly […]
Continue readingThe Evolution of Organizing Around the Mobile Customer
For as long as I can recall, marketers have been talking about organizing around the customer. During the heyday of the early Net, IBM organized […]
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Books by Chuck Martin
