By Chuck Martin There may be some good news for the advancement of mobile payments, depending on where people live. While the mobile payment joint […]
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Mobile Coupon Redemption AFTER the Shopping Trip
By Chuck Martin Mobile innovation can sometimes transform a process while not disrupting things along the way. A couple of years ago, a California startup […]
Continue readingDunkin’ Donuts & Staying Relevant with Mobile
By Chuck Martin Succeeding in mobile commerce can be challenging when having to integrate the new with the tried and true. Dunkin’ Brands was challenged […]
Continue readingThe Mobile Consumer Journey: the View from London
By Chuck Martin Mobile consumers are on a continuing journey as they shop. This point kept coming up during the course of numerous presentations and […]
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Books by Chuck Martin
