By Chuck Martin Mobile commerce doesn’t operate in a vacuum. After attending numerous sessions during the official Press Day of CES, held before the opening […]
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Shoppers Take Smartphones Over Tablets for Mobile Web Transactions
By Chuck Martin Depending on what you’re selling, the smartphone may be the mobile device better suited for the sale. With mobile Web payments now […]
Continue readingMobile Shoppers End Up in the Store
By Chuck Martin While mobile shopping rises, brick and mortar stores continue to rule. The type of store also can make a difference, as the […]
Continue readingSmartphone Commerce: Visits, Revenue, Orders Increase
By Chuck Martin More retail activity is starting with mobile devices, which is growing dramatically across the board. While most actual purchasing still happens in […]
Continue readingIn-Store Mobile Payments on the Rise
By Chuck Martin More people are going to be paying in stores with their mobile devices. However, it’s not going to happen in a very […]
Continue readingEmail & Getting the Message to Mobile Shoppers
By Chuck Martin Marketers have a relatively good chance at reaching mobile shoppers by email but they really only get one shot. The broader news […]
Continue readingGrocery Stores & the Mobile Shopper
By Chuck Martin As in other aspects of commerce, consumers are looking to lean on mobile to aid in their grocery shopping. We know from […]
Continue readingMobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
Continue readingThe Fit of Apps & Websites in Mobile Shopping
By Chuck Martin The split between commerce through apps vs. reaching websites from mobile devices is likely to be around for some time. While app […]
Continue readingLoyalty Customers Drawn by Some Messages, 13 a Month Is the Limit
By Chuck Martin Consumers who are members of loyalty programs appear to be getting the message. While mobile wallets inch along, as I wrote about […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue reading$508 Billion Moving Through Mobile
By Chuck Martin Discussions of mobile payments are everywhere. Now comes a new report projecting just how big that market will be this year, and […]
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Books by Chuck Martin
