By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
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The Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile Messaging: Winning Over Payments
By Chuck Martin Mobile messaging is hot. One major indicator is the whopping $19 billion Facebook is paying for mobile messaging app WhatsApp. Another gauge […]
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Books by Chuck Martin
