By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
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4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue readingApple & Paving the Road to Mobile Payments
By Chuck Martin Apple’s latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingMore Coupons Finding Mobile Shoppers
By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
Continue readingSoftcard, CurrentC: The New, Big Names in Mobile Payments
By Chuck Martin Maybe mobile payments aren’t moving along as quickly as some might like, but at least some of the major players behind the […]
Continue readingOn Tracking the Increases in Mobile Commerce
By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending […]
Continue readingMobile Payments & the Under $5 Cash Purchase
By Chuck Martin To hit its stride, maybe mobile payments will have to replace the idea of using cash more than credit or debit cards. […]
Continue readingBillions Spent in Mobile Train Ticketing
By Chuck Martin While trains around the world keep rolling along, more and more travelers are using mobile to pay for the ride. Mobile train […]
Continue readingMobile Payments vs. Chip-Enabled Cards
By Chuck Martin The future of mobile payments may have just received a boost from Walmart. The massive retailer this week notified the world that […]
Continue readingThose Who Browse Online, Buy Online
By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingBack-to-School Shoppers & Real-Time Deals
By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all […]
Continue readingMobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
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Books by Chuck Martin
