Tag: location-based marketing

By Chuck Martin Scanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of […]

Smartphones Moving Front & Center in Shopping Process

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Mobile

Chuck Martin

By Chuck Martin The smartphone is becoming the hub of mobile commerce. As I spoke with numerous technology suppliers and roamed through countless exhibits at […]

CES & the Connected Car for Commerce

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Mobile

Chuck Martin

By Chuck Martin Mobile commerce may soon be taking to the roads. One of the earlier big presentations here at the International CES show in […]

Missing the Mobile Deals at Retail

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Mobile

Chuck Martin

By Chuck Martin While we’re receiving stats galore about how some consumers will use their phones and tablets for holiday shopping this season, what is […]

Mobile Commerce & the Disconnects

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Mobile

Chuck Martin

By Chuck Martin When on the lookout for examples of innovative mobile commerce in my travels I often come up short. Sure, there are the […]

The Mobile Commerce Win: Location, Location, Location

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Mobile

Chuck Martin

By Chuck Martin Let the mobile location innovation begin! While we regularly see and hear of innovations in how marketers can reach consumers at various […]

The Smartphone: It’s Personal

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Mobile

Chuck Martin No comments

Mobile is unique. While it has various attributes that require marketers to determine the best ways to interact with the untethered consumer, there is one […]

30 Percent Off in 30 Seconds

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Mobile

Chuck Martin No comments

We recently dropped in to a Foot Locker at a mall to pick up some socks. We selected the package and I pulled out my […]

Social Goes Mobile

Chuck Martin No comments

Mobile is becoming a dominant vehicle for social networking. More than 250 million people already access Facebook from their mobile phones and the company points […]

Location-Based Marketing Takes a Step Forward

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Mobile

Chuck Martin No comments

Location based marketing is finally going more mainstream. With the AT&T and Placecast announced deal to provide special offers called ShopAlerts to consumers through their […]