By Chuck Martin The returns and exchange parts of shopping are becoming more, well, mobile, at least at one major retailer. Sears just expanded a […]
Continue readingTag: location based
Targeted Mobile Shopping Ads Starting to Hit Home
By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingBeacons: Coming to a Mannequin Near You
By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
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Books by Chuck Martin
