By Chuck Martin Mobile payments are starting to get serious. Besides some larger iPhones and cool new watches, Apple’s major foray into mobile payments yesterday […]
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Apple & Paving the Road to Mobile Payments
By Chuck Martin Apple’s latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. […]
Continue readingThe Many Numbers Behind Mobile Commerce
By Chuck Martin With all the research studies swirling about mobile commerce these days, there’s no shortage of numbers. Taken together, some of these numbers […]
Continue readingStats, Stats, & Stats: Mobile by the Percentages
By Chuck Martin Along with the massive growth of mobile has come an equally large amount of research tracking and measuring its rise, with many […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
Continue readingBrick & Mortar vs. Mobile Shopping Behind the Scenes
By Chuck Martin As consumers continue to go to stores to shop, the mobile commerce volcano smolders brightly beneath the surface. For some time, I’ve […]
Continue readingMobile Scanning & Shoppers Looking for Value
By Chuck Martin Many mobile shoppers seem to be finding shortcuts to deals by scanning codes. In the first iteration of QR codes, many (if […]
Continue readingAirline Apps & Catching Up with Mobile Commerce
By Chuck Martin One of the most opportune places for mobile commerce is in certain aspects of travel. When the airlines first got into mobile, […]
Continue readingPaying by Mobile: Travel Leads the Charge
By Chuck Martin While mobile payments aren’t yet in the masses, they do seem to be inching along in various areas. For the first quarter […]
Continue readingPushing Deals to the Mobile Shopper
By Chuck Martin The app vs. mobile website discussion continues as consumers await the value provided. Many mobile app users agree to receive push notifications […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingSmartphone Shoppers: What They Can Do vs. What They Do
By Chuck Martin A lot of smartphone product research appears to be done using traditional desktop means. A new study finds that when using a […]
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Books by Chuck Martin
