By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
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Mobile Shopping Technologies & the Challenge of Consumer Adoption
By Chuck Martin The biggest push for mass acceptance of mobile shopping technologies may have less to do with the technology and more to do […]
Continue readingLocation Targeting Improves; Next Up, the Messaging
By Chuck Martin As the ability to more precisely track mobile shoppers in stores improves, it begs the question of what retailers will do with […]
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Books by Chuck Martin
