By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to […]
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Mobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingIn-Store Shoppers & the Real-Time, Mobile Video Assist
By Chuck Martin One of the big challenges along the mobile path to purchase has been for in-store customers to gain quick access to pertinent […]
Continue readingSmartphone Shopping & the Move Away from Desktop
By Chuck Martin The annual growth of mobile commerce continues as shopping activities migrate from desktops to mobile devices. The latest monthly commerce index from […]
Continue readingTesting The Old To Work With The New
Since I travel quite a bit and regularly use the airlines’ mobile apps, the announcement today of the testing behind Delta Air Lines’ mobile ticketing […]
Continue readingAugmenting the Mobile Shopping Experience
The verdict is still out in terms of what kinds of interactions mobile shoppers will ultimately experience in stores, but new ideas keep coming. For […]
Continue readingSnowed-in & Mobile Shopping
It looks like a good day in the northeast for some mobile couch commerce. With snow pinning many consumers into their homes, I have to […]
Continue readingThe Great Digital Wallet Gap: Awareness & Usage
The distance between creating mobile wallet technology and people using digital wallets looks like one big information gap. That is, most people are not aware […]
Continue readingBankers Chase Mobile In Latin America
Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America […]
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Books by Chuck Martin
