By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
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Mobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
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Books by Chuck Martin
