By Chuck Martin Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea […]
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Targeting Customers To Influence Intent
Marketers keep inching closer and closer to mobile customers by using more precise targeting in hopes of influencing intent. Foursquare recently added ratings to locations […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
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Books by Chuck Martin
