By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
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More Coupons Finding Mobile Shoppers
By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingBack-to-School Shoppers & Real-Time Deals
By Chuck Martin With back-to-school shopping in full swing, there’s a flood of new research analyzing the impact and influence of mobile devices on all […]
Continue readingMobile Shoppers & 15-Mile Deal Limit
By Chuck Martin Back-to-school mobile shoppers want a deal at the store but there’s a limit to how far they will travel for that deal. […]
Continue readingWalmart & Teaching the Masses to Scan
By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the […]
Continue reading89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingA Mobile Army of Real-Time Inventory Checkers
By Chuck Martin The mobile and physical worlds continue to more closely integrate with each other. Consumers use mobile devices to research, explore and shop, […]
Continue readingMobile Coupon Redemption AFTER the Shopping Trip
By Chuck Martin Mobile innovation can sometimes transform a process while not disrupting things along the way. A couple of years ago, a California startup […]
Continue readingTaking Mobile on a Shopping Trip & the Road to Savings
By Chuck Martin Over the weekend, I had to catch up on some long put-off shopping trips so had yet another opportunity to do some […]
Continue readingBarcode Scanning & the New Upside
By Chuck Martin Scanning is about to get a bit more personal. Not as in giving away personal information, but rather in the form of […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingGrocery Stores & the Mobile Shopper
By Chuck Martin As in other aspects of commerce, consumers are looking to lean on mobile to aid in their grocery shopping. We know from […]
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Books by Chuck Martin
