By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
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Softcard, CurrentC: The New, Big Names in Mobile Payments
By Chuck Martin Maybe mobile payments aren’t moving along as quickly as some might like, but at least some of the major players behind the […]
Continue readingOn Tracking the Increases in Mobile Commerce
By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending […]
Continue readingBillions Spent in Mobile Train Ticketing
By Chuck Martin While trains around the world keep rolling along, more and more travelers are using mobile to pay for the ride. Mobile train […]
Continue readingThose Who Browse Online, Buy Online
By Chuck Martin In online commerce, there’s browsing and then there’s buying. We’ve seen from numerous studies that consumers use multiple devices to research what […]
Continue readingCommerce Growth: Desktop, 10%; Mobile, 47%
By Chuck Martin Commerce is up and commerce is really up, depending on where it’s done. Desktop-based ecommerce increased a little while mobile commerce is […]
Continue readingMobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingAugmented Reality & Triggers to Transactions
By Chuck Martin Two of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is […]
Continue readingGrocery Stores & the Mobile Shopper
By Chuck Martin As in other aspects of commerce, consumers are looking to lean on mobile to aid in their grocery shopping. We know from […]
Continue readingMobile Coupons: Banking on It
By Chuck Martin When it comes to how consumers perceive coupon programs, banks may have an edge. While bank-sponsored mobile and digital coupon programs may […]
Continue readingQR Codes: Moving Beyond the Scan
By Chuck Martin QR codes got somewhat of a bad rap early on. It wasn’t that the two-dimensional codes couldn’t be easily read with a […]
Continue readingIn-Screen NFC-TV Coming for Your Reach
By Chuck Martin Get ready for NFC-TV. No, not in your home, but in a store, at an airport or in your local mall. Now […]
Continue readingCES: Cars, TVs and Spreading the Buy Around
By Chuck Martin Some commerce may be completed on a smartphone or tablet although the sale may start elsewhere. This became apparent through several announcements […]
Continue reading65% Research Online, Then Head to the Store
By Chuck Martin The holiday shopping surveys are now coming out fast and furiously and all signs are pointing to many shoppers being very busy […]
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Books by Chuck Martin
