By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
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4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingBeacons: Coming to a Mannequin Near You
By Chuck Martin Thanks to beacons, mannequins are becoming live, interactive shopping locations. As with other beacon programs, a new one just launched in the […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Shoppers & the Act of Beaconing
By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
Continue readingBeacons Score: Results Start to Come In
By Chuck Martin Even though retailers have been talking about and testing beacons for many months, this is just the tip of the massive beacon […]
Continue readingOMMA mCommerce Today: Questions for the Mobile Shopping Revolution
By Chuck Martin There are many questions on tap for today’s MediaPost OMMA mCommerce conference here in New York. One of the big ones is […]
Continue readingMobile Deals for Those Who Want Them
By Chuck Martin Mobile commerce is becoming available wherever and whenever a consumer wants it. As we get ready for the wave of beacon deployment […]
Continue readingMobile Commerce: A Big Year Later for Beacons, Payments, Agencies
By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
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Books by Chuck Martin
