By Chuck Martin The early holiday shopping forecasts are starting to come out and beacons are making the list. Since just about every shopper has […]
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4,000 Beacons Coming to All Macy’s Stores
By Chuck Martin Another major retailer is going all in on beacons. Deep inside a series of announcements by Macy’s yesterday about its omnichannel strategy […]
Continue reading54% of Mobile Marketers Plan to Beacon
By Chuck Martin Beacons are going big. While many retailers, agencies and brands have been experimenting with beacons for many months, the growth of the […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingThe Beaconing Experience: Moving Mobile Commerce Beyond the Coupon
By Chuck Martin Beaconing is going to be a very big deal in mobile commerce. At the recent MediaPost OMMA mCommerce conference in New York, […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingMobile Shoppers & the Act of Beaconing
By Chuck Martin Beaconing (verb): To lead and direct customers to specific areas and products using small, radio-transmitting devices called beacons, typically battery operated. Process […]
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Books by Chuck Martin
