By Chuck Martin The best testing ground for consumers looking to try out mobile payments for the first time just may be Subway. Want to […]
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Apple Dives into the World of Mobile Payments
By Chuck Martin Mobile payments are starting to get serious. Besides some larger iPhones and cool new watches, Apple’s major foray into mobile payments yesterday […]
Continue readingApple & Paving the Road to Mobile Payments
By Chuck Martin Apple’s latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. […]
Continue readingMore Loyalty Coupons Coming to a Store Near You
By Chuck Martin More routine shopping activity is migrating to mobile. As consumers continuously shop throughout The Mobile Shopping Life Cycle, various actions that have […]
Continue readingMobile Commerce Sales: The March to $59 Billion This Year
By Chuck Martin Many of the leading online retailers are reaping the rewards of mobile commerce. The top 366 U.S. retailers will hit mobile commerce […]
Continue readingWalmart & Teaching the Masses to Scan
By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the […]
Continue readingMobile Commerce: A Big Year Later for Beacons, Payments, Agencies
By Chuck Martin What a difference a year can make in the world of mobile commerce. As I prepare for the MediaPost annual OMMA mCommerce […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingMobile Ecommerce: Now a $40 Billion Market
By Chuck Martin More people are buying more things online from their phones. Mobile ecommerce is now more than a $40 billion market, double from […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingAmazon & the Buying Phone
By Chuck Martin While Amazon’s new phone introduced yesterday received a mix of reviews, the commerce aspects of the phone can’t be ignored. The Fire […]
Continue readingThe Great iBeacon Rollout: 100 Stores on One Street
By Chuck Martin Ever since Apple introduced iBeacons last year, the technology and what it might do for retail has been the talk of the […]
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Books by Chuck Martin
