By Chuck Martin Mobile coupons are on the rise, which should come as no surprise. This is hardly to say paper coupons are dying, though […]
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Walmart & Teaching the Masses to Scan
By Chuck Martin Mobile commerce is less about the technology and more about the behavioral change facilitated by the technology. Walmart’s recent introduction of the […]
Continue readingMobile Notifications Pretty Much OK for 73% of Consumers
By Chuck Martin That mobile tap on the shoulder to check something out is quite accepted by consumers, for now. At the moment, most smartphone […]
Continue reading78% Aware of Mobile Wallets, 32% Use Them
By Chuck Martin Cash is no longer king, providing some hope for the future of mobile wallets. One out of two consumers today carry fewer […]
Continue readingMobile Commerce & the Little Things
By Chuck Martin Mobile is getting better at being integrated into everyday life. While the mobile payments marketplace is still fragmented, various small pieces of […]
Continue readingBiggest Mobile Shopping Driver: the Deal
By Chuck Martin Mobile allows consumers to shop all the time, even though most actual purchases are made in stores. Most (91%) consumers identify their […]
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Books by Chuck Martin
