By Chuck Martin Apple’s latest announcements today could be a boon to mobile commerce. The company is noted for introducing technology that changes consumer behavior. […]
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Softcard, CurrentC: The New, Big Names in Mobile Payments
By Chuck Martin Maybe mobile payments aren’t moving along as quickly as some might like, but at least some of the major players behind the […]
Continue readingOn Tracking the Increases in Mobile Commerce
By Chuck Martin As we get ready for a barrage of studies forecasting the scope of mobile commerce over the coming holiday season, the summer-ending […]
Continue reading89% of Back-to-School, Smartphone-Shopping Moms Looking for Coupons
By Chuck Martin No matter how you slice it, mobile consumers want to shop in stores and they’re looking for a deal. This came through […]
Continue readingMobile Commerce Living in the Shadows
By Chuck Martin Much of the influence of mobile in-store purchasing remains under the covers. Many studies track the source of transactions, such as by […]
Continue readingThe Many Numbers Behind Mobile Commerce
By Chuck Martin With all the research studies swirling about mobile commerce these days, there’s no shortage of numbers. Taken together, some of these numbers […]
Continue readingBeacons, Beacons, Everywhere Beacons
By Chuck Martin Beacons are coming to a store near you, in a big way. Following the launch of in-store beacons in North American stores […]
Continue readingHillshire Taps Beacons: 20X Purchase Intent Increase
By Chuck Martin While beacon trials are underway around the globe, some early and measurable results finally are starting to come in. In what appears […]
Continue readingWhen Commerce Takes More than Just a Smartphone
By Chuck Martin I’ve always viewed the smartphone as the hub of mobile commerce. While my Fitbit tracks my steps taken, stairs climbed and miles […]
Continue readingSmartphone Owners Research, Scan, Tap & Pay
By Chuck Martin Not everyone uses smartphones for mobile shopping, payments or banking but many of those who do are tapping, scanning and buying. Most […]
Continue readingMobile Spending: Men, Tablets & $120
By Chuck Martin Following the money in mobile can be a bit of a chicken and egg exercise. As mobile shoppers bounce between smartphones and […]
Continue readingMeeting the Multiple Needs of the Mobile Shopper
By Chuck Martin Shopping with mobile is becoming both easier and a bit more complex. Consumers have a choice to use a retailer or third […]
Continue readingAmazon & the Buying Phone
By Chuck Martin While Amazon’s new phone introduced yesterday received a mix of reviews, the commerce aspects of the phone can’t be ignored. The Fire […]
Continue readingAugmented Reality & Triggers to Transactions
By Chuck Martin Two of the big guns in the world of AR (Augmented Reality) are now one. The Blippar purchase of Layar today is […]
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Books by Chuck Martin
