By Chuck Martin The accuracy of location data has improved substantially recently with ads for mobile shopping now approaching location perfection. Those are among the […]
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Commerce Growth: Desktop, 10%; Mobile, 47%
By Chuck Martin Commerce is up and commerce is really up, depending on where it’s done. Desktop-based ecommerce increased a little while mobile commerce is […]
Continue readingBig Money Chases $516 Billion Mobile Commerce Revenue
By Chuck Martin With lots of money passing through mobile commerce, there’s also a large amount behind the scenes flowing into it. I’m talking about […]
Continue readingDirect Mobile Commerce: Bypassing the Retailer
By Chuck Martin Mobile location has long been viewed as a key capability for reaching shopping consumers at more relevant places and times. Much of […]
Continue readingMobile Shopping & Location, Location, Location
By Chuck Martin Getting the right message to the right person at the right time has been a long-time goal in mobile commerce. The idea […]
Continue readingMobile Shoppers & On-the-Fly Search
By Chuck Martin Real-time mobile shopping just may drive more consumers to click on ads after searching. It’s no surprise that more people are using […]
Continue readingThe Money & the Numbers in Mobile
Late last year in this column, we reviewed in some detail the amount of money being spent on mobile for 2011. Now that we’re about […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue readingReaching the Right Screen at the Right Time
The world mobile is not exactly getting simplified, but some consumer behaviors are beginning to take shape. While it’s likely to be some time before […]
Continue readingThe Money in Mobile
There’s a wealth of research pointing to how big the mobile market will be say, three to five years from now. While some of the […]
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Books by Chuck Martin
