There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
Continue readingTag: iPhone
Battle Of The ETA: GPS Vs. Android Vs. iPhone
How well can a mobile phone estimate when you’ll arrive somewhere? As a long-time user of location tracking, it always bothered me that my car […]
Continue readingPeople Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingMobile Payments vs. Payments While Mobile
There’s been a lot of talk for a long time about mobile payments. Generally, however, the discussions focus on the actual paying of something on […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
Continue readingGetting Email to Play Better with Mobile
What is mobile doing to email? Millions of emails a minute are being received but many of the senders are still creating traditional emails without […]
Continue readingMobile Power Users Lead the Way
When people buy a new TV, they typically are replacing one they’ve had for some time, in many cases a very long time. They likely […]
Continue readingSMBs Take on Mobile to Increase Sales
Mobile impacts all businesses but it may affect them in different ways depending on size. While many of the major brands have well-developed apps and […]
Continue readingAndroid’s Next Act, the Samsung Galaxy Nexus
What a distance mobile has come since Apple launched the iPhone back in 2007. BlackBerry was dominant, back in the day, and Android was just […]
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Books by Chuck Martin
