Mobile is causing some of the roles of buyers and sellers to evolve, with each gaining new responsibilities in the shopping process. During simpler times, […]
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SMBs Along The Mobile Trail
Small and medium-sized businesses (SMBs) are marching along the mobile path. Last year SMBs were dabbling in mobile apps and Web sites in search of […]
Continue readingIn Mobile, It Could Be The Little Things That Count
Maybe mobile is about taking what look like small steps. As I listened to a keynote presentation at MediaPost’s OMMA Mobile conference in New York […]
Continue readingBankers Chase Mobile In Latin America
Mobile is beginning to take center stage in financial services in Latin America. After addressing hundreds of IT and banking executives from throughout Latin America […]
Continue readingIs There Life After That Scan?
Using 2D barcodes only to send someone to a Web site is finally becoming a thing of the past. More interestingly, the follow-on actions after […]
Continue readingMobile Shopping Behaviors Still A Moving Target This Holiday
With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales […]
Continue readingTasti D-Lite: Give Customer Check-Ins Their Just Desserts
There is little doubt of the importance of location awareness in a world gone mobile. As digitally enabled customers walk around car dealerships, shopping malls […]
Continue readingShowrooming All Along The Way
The impact of mobile on retailing extends well beyond the in-store experience. Much of the current research understandably focuses on the effects of “showrooming,” when […]
Continue readingBattle Of The ETA: GPS Vs. Android Vs. iPhone
How well can a mobile phone estimate when you’ll arrive somewhere? As a long-time user of location tracking, it always bothered me that my car […]
Continue readingPeople Systems vs. Technology Systems
When it comes to mobile price-checking, there are two systems that need to be in place. One deals with technology and the other involves people. […]
Continue readingA Mid-Year Review of the Growing Numbers in Mobile
As the volume of research around the mobile industry continues to swirl, we thought it time to take another snapshot of where various parts of […]
Continue readingThe Value of Checking In (Or Not)
The quest for value via mobile check-in continues — and to some extent, it’s a land of extremes. At one extreme are those who view […]
Continue readingRetail Ready For Reverse Showrooming?
Many retailers have become all too familiar with showrooming, as mobile consumers shop their aisles and then order online or from lower-priced competitors discovered via mobile. The […]
Continue readingHow Mobile Drives Some to the Next Level
Some things simply work better on mobile. There are two types of digital platforms around mobile, those that are known as pure play and those […]
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Books by Chuck Martin
