It’s a common tenet in mobile circles that there’s a lot of money in mobile, though where the money is seen can be determined by […]
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Mobile Brains Reaching Mobile Brains
The sophistication and complexity of getting the best and most effective ads to the mobile consumer bring to light a few issues, from different ends […]
Continue readingMobile Startups Compete for Brand Limelight
Every so often, a company aggressively looks outside its traditional business development processes to either catch up or get ahead in mobile market innovation. A […]
Continue readingMobile Marches Into The New Year
A new year provides an opportunity to take a snapshot look at mobile — current and future. A wide range of recent research provides some […]
Continue readingWalking Before Running Into Augmented Reality
For several years, Augmented Reality (AR) has seemed like a mobile technology looking for a place to happen. While aiming a phone camera at a […]
Continue readingThe Long Road To NFC Payments
Maybe some mobile technologies have to be invisible to be fully effective. At a forum earlier this week, several of the major NFC (Near Field […]
Continue readingGlobal Mobile Gets In Sync
Not too long ago, there were relatively large variations among global markets, but mobile is now getting in sync around the world. When QR codes […]
Continue readingMaking the Tablet Mobile
While handheld mobile devices now come in all shapes and sizes, tablets generally have fallen into the category of wireless devices — but not necessarily […]
Continue readingApps For The Moment
With an app for just about every activity, the age of the micro-app raises the question of whether having an app for everything will affect […]
Continue readingApartment Renting With Apps – And A Little Luck
Following the lead of many other consumer activities, apartment hunting has gone on-demand mobile, which sometimes can be a very good thing. The time frame […]
Continue readingIs There Anything We Won’t Buy On Mobile?
I shared some interesting stats this week from someone in the loan business that got me thinking about to what degree consumers would actually buy […]
Continue readingCoupon Redemption Comes Home
Coupons and offers in the world of mobile continue to find their way, looking for the paths of least consumer resistance. Established offers have included […]
Continue readingMobile Shopping This Holiday
After the last holiday shopping season, some agencies and brands were surprised at what happened. Some saw unexpected patterns of mobile and tablet usage, both […]
Continue readingMobile Shopping Behaviors Still A Moving Target This Holiday
With holiday shopping season around the corner, retailers will have to decide how to gear up for mobile and tablets this time around. Mobile sales […]
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Books by Chuck Martin
